Cperspective’s New Office

Ok so I’ve had some problems keeping this blog updated, but now I have decided to get things more structured and make the blogging more of a routine.

The most interesting piece of news at the moment is Cperspectives new office space in Stockholm, Sweden. We have been pretty busy getting everything in place, and at the same time trying to keep up our day to day activities. At the moment we have managed to get in a few desks, seats, a white board, a nice sofa and a plant. We are planning to get in some more stuff, we have asked Caty to design a few pictures that we can hang on the wall.

Anyhow, here are a few pictures from when we just had moved in:

Anwar and Caty doing something really productive.

This is where I usually sit, and you can also spot our nice plant!

Caty has drawn the Cperspective logo on our new whiteboard, and I’m documenting it on my phone.

Thats all for now!

Soft launching MyRaceDriver

Tonight we finalized most work on one of our latest projects, www.MyRaceDriver.com. I’m personally really excited about this project as it is an investment program where anyone can buy shares in Julien Gerbi’s career. Julien is a Formula 2 driver with some serious racing skills, and is now looking to get enough budget in order to be able to get into the highest categories of racing, such as Formula 1, NasCar etc.

CPerspective will be in charge of all marketing activities of this investment program, and hopefully we can get Julien to fulfill his dream to be a race car driver.

I will post more info on this program later on, once we start with all the marketing. For now you will find all info you need on www.MyRaceDriver.com. Check it out!

CPerspective Sponsors Racing Driver Julien Gerbi

Let me start off by saying I’m sorry for the inactivity throughout the last month. It’s been a hectic period with a lot different things going on in CPerspective. The most interesting happening is probably our new partnership with the very talented racing driver Julien Gerbi. I cannot reveal all details yet but it is a very exciting partnership that has great potential.

The main task for CPerspective will be to help Julien with his online exposure by using our expertise in the field. I personally think it’s really exciting to work with someone that is in a seemingly unrealted industry but sees the enormous potential that online marketing has.

Hopefully we can help Julien to get some more exposure as he kicks ass on the racing tracks around the globe.

Check us out on the front ving:

Soheil Amorpour, CEO @ CPerspective Online Marketing Agency

Illness, Easter and.. CPerspectives New Website is Up!

As you might have noticed I have been somewhat inactive on this blog during the last couple of weeks. The reasons are mainly work overload, a really bad cold and Easter holidays. However, I’m back now and hopefully I can keep posting useful articles regularly again.

During the last couple of weeks the CPerspective Web design team has worked very hard with getting our new website finalized and launched. This has as usually been handled by my friend and colleague – our in-house web design wiz – Anwar. I think he and his team managed to get a very neat site up for us. Check it out: www.cperspective.com

If you have seen our previous websites you’ll see that we have switched our approach somewhat. Previously we we’re really content focused and wanted to provide as much information as possible through our website. We re-evaluated this view however, much based on what Anwar suggested, and chose to instead focus on essential info and actual work we have done. We don’t want our website to be like a miles long sales pitch; that wasn’t really our idea with the previous sites either, they just ended up looking like that due to a somewhat excessive information load. Instead we want our site to be brief but informative. This is why we have chosen to present more visual statistics and through animations.

I think that it in many ways is harder to create a website and logotype for yourselves than to do it for someone else. If you create a website for someone else you can take a rather unbiased point of view while trying to figure out what style might be most suitable. However, when you create a site for yourself you become the spider in the web; you will not be able to transcend your company identity since you will be biased and entangled in it. You will also have to deal with all your coworkers opinions if you are in a smaller sized company. This will make it very hard for the web design team to decide what ideas are good or not, and especially when the ideas come from executives. It’s not always ‘ordinary’ people understand why something is not doable, and this could very well be one of the biggest headaches for any web design team. However, I would honestly give full credit to the CPerspective web design team as they managed their task extremely well.

All in all I’m very happy with our new website, and I hope it will be useful for all our clients and visitors. Visit us at www.cperspective.com.

Soheil Amorpour, CEO @ CPerspective Online Marketing Agency

And we’re up and running!

Let me start off by welcoming you to my blog and also thank my two friends and colleagues Anwar and Sina who helped me set this blog up earlier today. It’s pretty basic as you can see, but I’ll probably make some small improvements on it in a near future.

So what’s the idea with this blog? Yet another online marketing blog that is screaming for some share of voice in the noise? Well, not really. I remember when I started out myself in the industry and went out on the hunt for some info on banner advertising, search engine optimization, social media marketing, affiliate marketing etc. First of all I had a very hard time finding basic info regarding the online media aspect (banner ads and other “visual” marketing strategies), and once I managed to find an article it assumed a lot of knowledge. Many articles were also very technical, and when you think about it it’s not really that surprising because most of the bloggers in the industry are present or former tech guys.

So my idea with this blog is to keep things very basic. I am not a tech-guy myself, and I prefer when information is served to me like seedless fruit; easy to take in and digest.  I will be covering basic as well as more advanced online marketing strategies, industry events and general topics that I feel are relevant to the gist of this blog.

With this being said I once again welcome you to Amorpour.com and look forward to share my ideas with you all!

Soheil Amorpour, CEO @ CPerspective Online Marketing Agency