Would you do it?

Apart from being sick the last week and a half I’ve also managed to get quite a lot of work done (not that I don’t get work done otherwise but.. yeah). We’ve been really busy with the launch of MyRaceDriver. At the same time we have a lot of campaigns coming up for our clients, so we are having some really busy days at CPerspective.

A question that always pops up – and should pop up in everyones head – when planning campaigns, building landing pages or putting together banners and promotions is “Would I do that?”. This is something most marketers probably think, but I’d say very few manage to actually translate this into their work. Would you read all the copy on your website? Would you click that banner? Would you find your own promotion interesting, having in mind that there are so many others out there offering same services as you? If you hesitate to answer that question, then you’re having some real problems.

The standpoint all marketers need to take is “would I do that?”. Once you can answer yes to that question without hesitating, you can feel somewhat confident in your upcoming campaign.

Soheil Amorpour
CEO @ CPerspective Online Marketing